A Q&A can be a powerful marketing (or co-marketing) tool, putting your subject — a client, a partner or a subject matter expert (SME) — front and center to tell a compelling story.
But they’re also deceptively difficult to do well.
That’s because the narrative of the article has to come from the interviewee. And if the questions aren’t laser-targeted and the answers aren’t carefully edited — or your subject just doesn’t understand what you’re going for — it can quickly turn into a disjointed mess.
That’s why preparation, strong interviewing skills and ruthless editing are key for a good Q&A. Here’s how to do it right.
