Project: MetLife Employee Benefits Trends Study 2022 (Healthcare)
Contributed: White paper, web site copy, infographic
MetLife’s annual Employee Benefits Trends Study explores the labor trends affecting employers today, and how organizations can retain their workforce for tomorrow. I worked with MetLife on their 2022 Healthcare report, including the white paper and associated assets.
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Project: Medical Research Network (MRN)
Contributed: Webinar script
Medical Research Network specializes in decentralized clinical trials (DCTs), a patient-forward approach to clinical trial design that also helps support patient recruitment and reduces dropout. I worked in partnership with MRN and BioPharma Dive to develop a webinar about what it means to take a holistic approach to DCTs, spotlighting the benefits of DCTs and why it’s important to take a bespoke approach.
Access the webinar here
Project: ZocDoc
Contributed: Articles, gated long-form interactive content
ZocDoc’s B2B blog, The Script, helps healthcare providers better engage with patients, refine their marketing and ultimately grow their practices. I contributed to the blog, and also wrote an in-depth guide, How to Open a Dental Practice, to help dentists just starting out.
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Retention Problem? It Might Be Your Brand
Project: Reckitt (Mucinex & Delsym)
Contributed: Articles, infographics
The Mucinex and Delsym teams at Reckitt needed content to help their readers navigate cold and flu season. So I crafted content to help readers understand their cough, cold and flu symptoms, the best ways to manage their symptoms at home, and when they need to see a doctor.
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The Ultimate Dry Cough Shopping List (infographic)
